Copywriting is all about writing text or 'copy' to sell an idea, service or product. Without great copy, you won't sell your product or be noticed. That's where I come in...
You are an expert in your field. But, do you know all the strategies to help you write explosive copy? If not, chances are you need me!
Stopping business to write a website, sales letter or blog, can be costly in terms of time and money. And if you don't have the expertise needed to make your copy really work for you, your business could suffer too.
As a trained professional, I write creative copy to support your business and help you increase your bottom line. Simple as that!
Loads! As a client you get all the perks, as you don't pay for my:
Instead you:
Blimey – even I'd hire me!
Apart from providing you with compelling copy, I can help:
Though Oxfordshire is my base, most of my clients are scattered around the UK. As I work remotely via telephone, email or Skype, I can write for anyone, anywhere.
Once you have filled in a brief, telling me about your business, we’ll discuss what you want to achieve. As copy is emailed to you, we don’t need to meet up. Working remotely also keeps both our costs down. Should you live in a sunny country, on the other hand...
Ah – good question! I'm a qualified member of the Institute of Copywriting and hold an accredited Copywriting Diploma with distinction.
Plus, I taught English for over 15 years. So, I know a thing or two about word power ... as well as what makes people tick. Apart from working for my own clients, I also freelance for several business marketing companies. It’s important to entrust your writing to someone who has been trained and who shares your values.
As a philosopher once said, 'Words will not fail when the matter is well-considered.' What underpins every service I offer, is the drive to do it well. From the initial brief, through to completion, I take pride in what I do and aim to give you a first class service and more.
It's a simple philosophy really ... yet surprisingly rare these days. Besides that, I'm flexible and affordable. And unlike agency writers, I’ll happily work outside business hours and even at weekends.
Educating clients about clever copywriting techniques is all part of the service too. Giving more than just words is what makes us unique.
In terms of how much it will ‘cost’, less than you'd imagine! It’s not really about what it will ‘cost’ you; it’s more what you’ll gain.
Every job is different. So, once we’ve had an informal chat about your needs, I’ll quote on a fixed-fee basis - with no hidden extras. The fee includes a free round of amendments, should your copy need tweaking.
Besides buckets of advice, we also offer a free word health check. Having another pair of eyes look over your sales copy, might be just what you need right now. The report offers suggestions on how to improve performance.
Every new client receives an indispensable ‘Copywriting Secrets’ eBook to help with future sales writing. Clients tell us we do oodles of extras for them - it’s hard to mention everything in one sentence without you needing a pot of tea and Hobnobs.
Yes, of course! We've had fantastic success at rocketing websites to the top of Google. Web copy is specialised writing as it needs to attract search engines as well as human visitors. Extra care is taken to ensure both boxes are ticked!
And, if you want to develop a business blog or reap the benefits of article marketing, we'll organise everything for you.
I mainly write business communications for SMEs, from direct mail letters and websites, through to case studies and brochures.
Writing for the Internet is just one of my specialities. Check out the clients page to see some examples. I can also coordinate your social media marketing. And help with promoting yourself online using social networks such as Twitter. Whether you need a blog built, blog articles or help with online publishing, just call me for a chat.
I can safely say there is much more to copywriting than meets the eye. To do my job well, I need to be an adviser, designer, English specialist, researcher, psychologist, Internet marketer, editor, consultant ... and all round good-egg. Fortunately, you only pay for my words!
Yes! If you have written your own copy, I can edit your work in no time. This can be an affordable option if you are on a tight budget. If your copy isn't working hard enough for you, a rewrite will refresh your brand or sales message.
Just ring me for an informal chat on Oxfordshire 01608 644969 or leave a message. I’ll happily return your call.
You can email using our contact page, catch me on Twitter @thewordwell or reach me via Skype (thewordwell).
Steve Darnell, Managing Director IRUN Business Intelligence